I write on education, wellness, small business solutions, sustainability, and human rights.
As a freelance conversion content writer, I create professional, value-driven content for start-ups, blogs, nonprofits, and social enterprises in retail, technology, curriculum design, yoga, sustainability, and other sectors.
Bloomforth provides an all-in-one digital sales platform for artisans, retailers and wholesalers. With consistent sales from its other marketing channels, Bloomforth identified its blog as an underutilized opportunity for lead generation and conversion.
With the goal of providing entrepreneurs a hub for small business education, I provide Bloomforth with valuable content for their target audience. My services increase customer engagement, generate sales, and add hours back to Bloomforth's work week.
I created a Yoga for Sustainability Toolkit as a lead magnet for Free Flow’s Kickstarter Campaign in February 2019. Free Flow is a Toronto-based luxury activewear company that uses sustainable fabrics made with regenerated ocean waste.
Aqua Vida is the world's first clean water lifestyle company. It provides an an eco-conscious, socially responsible community offering sustainable apparel and products, as well as floating stand up paddle board (SUP) yoga and fitness classes, teacher trainings, retreats, workshops, and clean-up initiatives.
As a conversion content writer, I collaborated with Aqua Vida’s marketing strategist to research and write service pieces about sustainability & yoga.
YogaBasics.com was launched in 2001 to provide a comprehensive online resource for yoga. The website offers educational articles about yoga postures, sequences, yoga therapy, and more.
As a staff writer, I contributed articles to support this mission and help yoga practitioners world-wide develop and understand their practices.
With the organization's input, I wrote lesson plans featuring nine prominent civil rights leaders who championed and organized social change. The curriculum is designed for parents, teachers, and other educators who work with grades 6-12.
WeAreTeachers is an online media brand for educators. Its mission is to inspire teachers and help them succeed by sharing practical classroom ideas, freebies, giveaways, and teacher-to-teacher advice and humor. I write featured articles and sponsored content for this widely-utilized resource.
Ashevillage Urban Farm School
Located in Asheville, North Carolina, Urban Farm School is a full-season, hands-on permaculture apprenticeship program.
I enjoyed providing my content marketing services to this organization. My work involved writing weekly blogs, crafting social media posts, contributing original photography, and engaging local and national press publications.